Birch Run is a premier shopping destination which features a vast selection of over 100 stores, including popular brands such as Nike, Coach, Kate Spade New York, Pottery Barn, The North Face and Michael Kors. Simon Property Group has decommissioned a portion of the center for demolition and sale of the land for redevelopment. It is just 10 minutes from Frankenmuth, Michigan’s #1 tourist destination. Birch Run attracts 7 million visitors annually.